What is a common synonym for the word 'embarrass'?

The term 'embarrass' refers to causing someone to feel awkward, self-conscious, or ashamed, often in a social context. A common synonym for this term is 'humiliate,' which also implies a sense of making someone feel ashamed or belittled. When one is humiliated, they typically experience feelings similar to those caused by embarrassment, such as discomfort or loss of dignity.

The other options, while positive in nature, do not convey the meaning associated with 'embarrass.' For instance, 'comfort' suggests providing solace or support, 'encourage' means to give support or confidence, and 'assist' refers to helping someone. These words have fundamentally different meanings and do not align with the feelings associated with embarrassment or humiliation. Therefore, 'humiliate' stands out as the correct synonym.